Fundamentals for today's Branding
There's a deafening amount of talk nowadays about what Brand does, allows, engenders, causes, and enables, and how to exploit, market, sell, and measure it. What's as deafening? The silence about how to actually craft one to begin with. That's what Masterbranded is dedicated to.
And … see how we’ll expand to Masterbranded 2.0, coming in January.
We organized the Fundamentals of Brand into ten parts, serving as deeply meaningful roots and then a directional cone of light within which the Brand will live. Without it, Brand in the marketplace is forcibly just an endless parade of shiny objects – and highly sustained marketing + communications investments are needed to ever-renew the sheen. And AI exacerbates this trend.
Watch a quick 10-minute overview
Accessing the ten Fundamentals
The content can be accessed in two ways, based on different perspectives:
all together as a learning Course, which is CPD Certified as Continuing Education
as individual sessions so that professionals can pick what they need as References: they are valuable for anyone crafting, articulating, and managing 'Brand', as well as for anyone providing Branding services; either way, you can quickly and inexpensively add our expertise and experiences to your own.
Consulting, Workshops, Sprints
Based on the strength and value of the Brand Fundamentals, we can serve you with any traditional branding program (yes, at times they are still necessary), or with dedicated joint team Workshops, or with custom-design focused Sprints (typically, 9 days).
Please reach out to discuss how we can custom-frame our assistance for you.
